WHAT IS SOCIAL MEDIA SEO

Social media SEO can be defined as the use of various platforms such as Facebook, Instagram, and Twitter and the like to increase the degree to which your website appears on search engine results. A lot of people are unaware of the importance of inserting website links or blog links on social media platforms. In this post, you will learn that social media can impact your SEO  and the ways through which it affects your SEO rankings.


Can social media like Facebook, Twitter, and Instagram affect my SEO?

The answer is yes. Social media has an indirect effect on your search engine optimization (SEO) rating because SEO rankings can only rise as a result of links pointing to your website from other websites with high domain authority and page authority. Social media will enhance brand visibility, which will raise conversion rates even though it may not directly affect your SEO results. Additionally, the links you post on social media can accumulate and affect SEO in a variety of ways.

Social media seo and its impact on seo


Ways social media can impact your SEO

    Here are some of the ways that your SEO can be impacted

  • Brand recognition: Due to the millions of daily active users on social media, there is a very high likelihood that many users will come across your brand.
  • Content distribution: Sharing and reposting are two capabilities offered by social media sites. People often post news or products on their page, status, etc. when they find goods that appeal to them and that they trust. To put it another way, when you write or publish material that connects with your audience, they inevitably become your supporters and help disseminate it among their friends, who then promote it among other people in their own sphere of influence, and so on.
  • Longer duration of your content's visibility: Algorithms built into social media sites like Facebook, Twitter, and Instagram maintain the visibility of material for as long as there is a high level of engagement with it.
  • Organic Traffic: You get more views to your page and higher conversion or click-through rates the longer your content is visible and is interacted with by social media users.
  • Increased brand or product reputation: A product gains more reputation as a result of a favorable recommendation the more it meets the needs of the end-users.
  • Increased local search engine optimization is a result of increased SEO within a certain niche. Due to the strong social signals that have been created in support of your business or product, local SEO has increased.

However, in terms of social media's tangential effects, The findings of a study conducted by CognitiveSEO were astounding; after looking at over 23 million social media shares on a few particular networks or platforms, it was found that there is an uncertain association between social media shares and SEO.

This suggests in some way that search engines might give your website a ranking based on how many people like, share, and comment on your posts. I want you to retain an open mind if you are considering creating content; it can take the shape of blogs, infographics, videos, podcasts, and more. You don't have to be an expert to start; use whatever resources you have, and as you go along, you'll keep learning and rediscovering new things because learning is a continuous lifelong process

    I hope that this post has helped you to realize the importance of making use of social media platforms such as Facebook, Whatsapp, Twitter, etc. Last but not the list join groups related to your niche and involve yourself in conversations; this gives you an avenue to promote your content

Cheers,I will keep updating my post so please feel free to explore.