What Is Whatsapp Marketing?

Whatsapp marketing can be defined as the process of using the Whatsapp messaging app to promote a brand or share information related to your brand with your audience.

WhatsApp, one of the most widely used messaging apps, has almost 2 billion monthly active users. It is widely utilized since phone contacts are the common element.

Because it makes relationships with potential customers simple and increases customer engagement, which leads to high conversion, it is now one of the most effective digital marketing strategies. Many businesses or products provide WhatsApp marketing services, but not all of them will be effective for you. I have thus investigated four WhatsApp marketing strategies that can aid in business expansion. With the use of WhatsApp marketing tools, businesses can easily communicate with their customers via WhatsApp.

How To Use Whatsapp Marketing Tools Effectively

In other to use Whatsapp marketing tools Effectively, you must take note of the following:

  • Good WhatsApp marketing software offers features that are easy to use and enable campaign planning, validation, message scheduling, and status tracking. It also has a pleasing user interface.
  • Integration: Interacting with the WhatsApp business application program interface should be quick and hassle-free using the incorporated signup feature of WhatsApp.
  • Cost-effective: You should only be charged for messages sent; there shouldn't be any unexpected setup costs.

    • Whatsapp marketing softwares, How to use whatsapp Marketing Softwares

    Types of Whatsapp Marketing Software

    Here is an overview of 3 WhatsApp marketing software: Twilio, SendinBlue and Wati

    1.    Twilio
    Twilio Whatsapp marketing software and Its Price


    A WhatsApp marketing tool called Twilio offers an API for voice calls, SMS, emails, and messaging. The UI of the WhatsApp business application software is very simple to set up and utilize.

    PRICING.
     Twilio only bills you for messages that you send. Pricing from Twilio varies according to talks.

    2. Sendinblue
    Sendinblue whatsapp campaign software


    Thanks to Sendinblue software, a wide range of WhatsApp campaigns and marketing resources are accessible in a single interface. It also offers SMS services, transactional emails, and comprehensive email marketing capabilities. You can make a Whatsapp contact list using the signup forms on Sendinblue.

    You can easily track the development of your template and the success of your campaign, and it supports more than 100 different languages and countries.

    PRICING
    Sendinblue provides a free plan. Despite the limitations of the free plan, you can use it to get started. The cost per message is based on WhatsApp session rules and the country code. A WhatsApp session starts with a message that is either sent by the business or the user, and it lasts for 24 hours. A session typically starts when a communication is transmitted, regardless of whether the client or the company initiated it.

    3.    Wati
    Wati Whatsapp campaign software and price


    Wati is a WhatsApp marketing tool that enables broadcast, two-way communication, and bulk messaging. It allows several agents to log in and assist consumers and features a shared team inbox tool that makes it simple for you and your agents to communicate with your customers.
    Wati includes features that are easy to use, so you don't have to be a computer genius to utilize it. It has a drag-and-drop capability that makes it easier to design and create WhatsApp campaigns.


    PRICING
    • The standard plan costs about 49 dollars a month. The standard plan includes 1000 free conversations per month and one conversation opens the window for you to have unlimited notifications sent to one user within a 24-hour period
    • Professional plans cost about 98 dollars a month.
    Hope this is helpful. I will keep updating my post so that you can have every info you need to scale up your business.