Significant Social Media Statistics Every Affiliate Marketer Should Know

Let's look at the data to have a better understanding of the importance and influence of social media. 4.74 billion individuals, or about 59.3 percent of the world's population, were social media users as of October 2022, according to Kepios research. Can you put a number on it? As an affiliate marketer, being aware of this data can help you make the most of the social media platform.

The number of social media users—or, more specifically, active social media users—increased by more than 400 million during the course of the previous year, according to records. This indicates that more than two-thirds of the world's population has access to social media platforms through gadgets like mobile phones or laptops; the point I want you to remember is that millions of people now have access to social media platforms.

Other social media statistics based on various metrics

Time: According to studies, between 60 and 65 percent of American men and women and over 50% of Americans between the ages of 30 and 49 are addicted to social media. In the nation, almost 70% of teenagers and young people also struggle with social media addiction. Additionally, the average person spends about 2.5 hours every day on social media. These statistics show how social media has permeated our daily lives, highlighting how vital it is to harness this platform's ability to interact with particular audiences in the present age.

 

Continuation of social media statistics...

• Response from social media marketers: About 73% of social media marketers believe that interacting and engaging with people on social media has been very successful (Buffer, 2009)

• Reviews: Approximately 75% of internet users look up products on social media sites, according to studies (DataReportal, 2022). This reveals that a significant portion of online buyers uses social media to both looks for reviews and recommendations on social media networks before making purchases and to acquire reviews and recommendations before making purchases. Additionally, it was shown that roughly 23% of users don't see content from their favorite brand, while about 27.9% use social media to get inspired and decide whether or not to buy something. This is a significant argument in favor of corporations using social media.

• Customer Experience: Statistics show that 71% of customers who have a positive experience with a firm will recommend it to their friends and family. In the United States of America, roughly 26% of consumers claimed they are more inclined to tell friends, families, and coworkers about a negative experience with a product or service than a positive one, according to studies on the spread of bad news. More unfavorable comments about your goods or services on social media could be detrimental to the development and success of your company, thus you cannot afford to have them. When consumers in the US have a bad experience with a product, 26% of them indicated they are more likely to tell their friends, family, and coworkers about it (taken from COLLOQUY Report)

Personally, I know people that would rather starve than stay without access to social media platforms and I believe that businesses that will do well must make use of social media platforms as a tool to reach out to a larger audience.