WHAT IS SEO?

My definition of SEO is quite simple: SEO is defined as the process of improving your webpage so that it can be found easily by search engines. Now the goal is not just to make your website easily found by Search Engines but also to make your website user-friendly. One thing you must understand is that the search engines make use of bots that process information similar to how we process information and so if your website is not organized with regards to headings, subheadings, image text description and the likes, it will be difficult for the search engines to understand what your your blog is about. The phenomenon is the same with humans; if you pick up a book to read and you cannot find the title of the book, the main heading, the subheadings, etc, I can bet you that you will not read the book even if the content inside is valuable. Hence using SEO to optimize your website is key to increasing your website visibility.


What Are The Types Of SEO

There are essentially two types of Search Engine optimization (SEO) namely:

  • On-page SEO: On-page SEO involves every action taken directly on your website to optimize it. e.g the use of meta-descriptions.
  • Off-page SEO: is the opposite of on-page SEO. It involves activities done  off your website in order to increase your website's visibility to search engines g promoting your website or brand on social media platforms.

What is SEO AND THE TWO TYPES OF SEO ARE ONPAGE SEO AND OFFPAGE



SEO(search engine optimization) helps you to not only improve  the quality of your website but also the quantity of  traffic to your website or webpage from search engines which in turn helps you to make more money online

       SEO marketing tools help you create content/campaigns, optimize those content around certain keywords, and build backlinks; the importance of keyword analysis, backlink building, and content creation cannot be overemphasized because your website depends on the aforementioned to rank well on google search engine. SEO is so important that it has an average monthly search of 201,000; this shows that SEO is a keyword, same for Shopify which has a keyword search volume of about 1,200,000 monthly. 

        Have you noticed that there are only 10 spots on each page on each google search page; if your website or blog is not among the first ten, then you are probably losing viewers to a competitor who has maximized the power of SEO.

        Optimizing your page helps you not only attract new customers to your page but also build a lasting relationship with your customers or audience; optimizing your site will help you to earn a top spot in search results. 

Here are three websites that you can use to optimize your webpage.


1. Google Search Console (www.search.google.com)


Google console is a free tool that helps you to vet your website traffic and performance. Its search analytics helps you see what brings users to your site. it also provides suggestions that are best to optimize your website thereby leading to website ranking on search engine results pages.

Another benefit of using the google search engine console is that your page will be indexed by google making it easier to be found in search results.

Google search console is free to use so explore.

2. Semrush.com



Semrush is one of the best SEO marketing tools with thousands of users. Not only do they analyze your website rankings, and make suggestions to optimize your website but they also provide a feature that compares domains which allows you to compare your domain with your competitors.

    In addition, they also offer content marketing tools that help you create SEO-friendly content, Market research tools that help you to discover your competitor's marketing strategy.

Furthermore, they have SEO features, content marketing, market research,advertising, social media and agency solutions features

PLANS

  • PRO 119.95/MONTH
  • GURU 229.95/MONTH
  • BUSINESS 449.95/MONTH

Guys, you need not look any further; if you want the best go for the best.


3.Surferseo.com



Surferseo.com is another great tool that can help analyze your website and provide suggestions for the optimization of your website.  Surferseo has features that can help you write contents or articles that will rank well.

     In addition, their SEO workflow will help you increase organic traffic to your page; when writing content or posts, surferseo content editor will provide you with ranking keywords to use. e.g when writing content on laptops, the content editor can provide you with ranking keywords like gaming laptops which have a search volume of 1,500,000, best gaming laptops, laptops under $500, budget gaming laptops e.t.c

They also provide other features such as content editors, content planners, Audit, and AI outline generators. 

PLAN

  • BASIC: $49?MONTH
  • PRO: $99/MONTH
  • BUSINESS: $199/MONTH

    Don't forget to take advantage of their free trial.